Narrative
According to the American academy of Arts and Sciences, “the largest declines in museum visitation rates occurred among younger Americans (ages 18-44)”. With the rebranding of Crystal Bridges logo and signage they will have a more vibrant logo and intriguing signage that keeps the consumers engaged. The softer colors and interactive logo will also make the museum more approachable and not give of a “snooty” high class feel to irregular museum goers. The sleek yet eye-catching designs will give the museum a more family friendly feel and draw in the younger demographics thus increasing the knowledge and enjoyment of its cliental.
